About us
We Are Wine Cooler and refrigerator Experts.
We are passionate about the products we sell, whether it be wine coolers, wine cellar cooling systems, wine furniture, and wine accessories. We are also very passionate about our customers. Our goal is to be the most customer-centric brand in the wine cooler market.

OUR CUSTOMERS
Our customers include both professional, and entry-level wine drinkers who are seeking to ensure that they can always appreciate a good glass of wine when they want one by keeping their wine at just the right temperature consistently inside their wine coolers.
What sets us apart from the rest? Large generic retailers lack the specialized knowledge to answer specific questions on assembly warranty and product benefits and features. We know our wine coolers inside and out so we can give you the details and knowledgeable answers to any of the questions that you might have.

Our Mission:
"Keep Your Wine at Just The Right Temperature"
At WineCoolerPlanet.com, our mission is to keep your wine at just the right temperature. Wine coolers have allowed both professional, and entry-level wine drinkers to always appreciate a good glass of wine when they want one, anytime they wanted. We believe wine coolers are revolutionizing the way people are keeping their wine at just the right temperature consistently. With the increasing popularity of the wine coolers and refrigerators, everybody's specific needs can be met.
OUR HAPPY CUSTOMERS

MEET THE FOUNDERS
The owner, Joey Rainero and his Mom, Denise Rainero started WineCoolerPlanet.com to help those who want to keep their wine at just the right temperature consistently. In 2015, Joey was introduced to wine coolers when he decided to help his mom renovate her kitchen. They come from an Italian family so drinking wine and having family dinners was a big part of growing up. They both lived in Florida, Denise was a retired stay at home mom in Boca Raton while Joey attended the University of Tampa Business School. When Denise decided to renovate her kitchen, she knew she wanted a wine refrigerator to properly store her collection and because it added a modern sleek look to her kitchen that would impress guests.
Up until this point, Denise had no idea where to find a unit that was suitable for all of his needs. She did some searching online but couldn't find an online store that was easy to shop or had a hands-on customer support team to help her pick out the right unit. So she did what every mom would do in this situation, she calls her son. Together they decided to start their own website called WineCoolerPlanet.com, the one you're on right now, to help those who want to shop, browse, and learn all in one place.
Today, we stay true to our roots and are online-only. We plan to stay that way in order to offer our customers the lowest possible factory-direct prices, fastest shipping times, and world-class customer service by phone, email, and live chat. Operating online-only means we can offer all this without sacrificing any of the things that made us excited to start this business in the first place like being able to travel and help people all over the world.
Joey continues to live in Tampa, FL while his Mom Denise lives in Boca Raton, FL in her newly renovated kitchen. She is enjoying working from home and handling all customer service needs for Wine Cooler Planet. Joey helps with Business operations and found a creative way to build a business with his mom so she can make money while enjoying the retired life. Thank you for taking the time to learn a bit about us and our purpose. Enjoy your Wine Cooler and Cheers!
How We Give Back To The Community:
We love to give back to our community. Our love for wine coolers extends far beyond our local community. We want to help the world. We've partnered with the Wine To Water non-profit to help people in developing countries live a better life with the help of a clean water. It's amazing what a difference clean water can make to a person's life. Watch this video to learn more about what the Wine To Water does for the communities in the USA.
Please consider donating to our fundraising campaign for the Wine To Water. All proceeds go to help the people of small communities get clean water and help themselves create better lives for their families.
PROVIDING ADDED BENIFITS WITH ORDERS
- 100% Secure Shopping
- We Value Your Privacy
- Trusted Brand Names
- Authorized Online Dealer
- Best Return Policy
- Free Shipping Every day
- Low Price Guarantee
- Satisfaction Guarantee
- Courteous Sales Experts
- Lucrative Affiliate Program
OUR COMMITMENT TO YOU
- World-class customer service.
- FREE shipping to the lower 48 USA on every order and no sales tax outside Wyoming.
- Every wine coolers and refrigerator comes 95% assembled with very little assembly required.
- We guarantee that our prices are the lowest online.
- We have been in business since 2010 and have thousands of satisfied customers, see what they had to say here!