• Free Standard Shipping on all Wine Refrigeration Units!

About us

We Are Wine Cooler and refrigerator Experts.

We are passionate about the products we sell, whether it be wine coolers, wine cellar cooling systems, wine furniture, and wine accessories. We are also very passionate about our customers. Our goal is to be the most customer-centric brand in the wine cooler market.




Mission - Wine Cooler Planet

Our Mission:

"Keep Your Wine at Just The Right Temperature"

Mission - Wine Cooler Planet


Arrived in secure packing. Very well made product. Low noise. Love the blue light inside. WineCoolerPlanet.com's customer support was very eager to answer all of our questions about the item and shipping. We are extremely happy with our purchase!

- Jennifer C.

Second wine fridge I've purchased from WineCoolerPlanet.com. It works as a wine fridge should. I had to buy a second one because the first was left in the house I sold. Fantastic service, and fast delivery. No problems!

- Eva M.

Best of both worlds for holding sodas/beers and wine as well. Temperature holds great. It looks fantastic and we get complimented constantly on it. Great buy!!! I was very happy with WineCoolerPlanet.com handling of our problem and have already recommended them to several friends and will continue to do so. Thank you!

- Sherry J.


The owner, Joey Rainero and his Mom, Denise Rainero started WineCoolerPlanet.com to help those who want to keep their wine at just the right temperature consistently. In 2015, Joey was introduced to wine coolers when he decided to help his mom renovate her kitchen. They come from an Italian family so drinking wine and having family dinners was a big part of growing up. They both lived in Florida, Denise was a retired stay at home mom in Boca Raton while Joey attended the University of Tampa Business School. When Denise decided to renovate her kitchen, she knew she wanted a wine refrigerator to properly store her collection and because it added a modern sleek look to her kitchen that would impress guests.

Up until this point, Denise had no idea where to find a unit that was suitable for all of his needs. She did some searching online but couldn't find an online store that was easy to shop or had a hands-on customer support team to help her pick out the right unit. So she did what every mom would do in this situation, she calls her son. Together they decided to start their own website called WineCoolerPlanet.com, the one you're on right now, to help those who want to shop, browse, and learn all in one place.

Today, we stay true to our roots and are online-only. We plan to stay that way in order to offer our customers the lowest possible factory-direct prices, fastest shipping times, and world-class customer service by phone, email, and live chat. Operating online-only means we can offer all this without sacrificing any of the things that made us excited to start this business in the first place like being able to travel and help people all over the world.

Joey continues to live in Tampa, FL while his Mom Denise lives in Boca Raton, FL in her newly renovated kitchen. She is enjoying working from home and handling all customer service needs for Wine Cooler Planet. Joey helps with Business operations and found a creative way to build a business with his mom so she can make money while enjoying the retired life. Thank you for taking the time to learn a bit about us and our purpose. Enjoy your Wine Cooler and Cheers!

How We Give Back To The Community:

We love to give back to our community. Our love for wine coolers extends far beyond our local community. We want to help the world. We've partnered with the Wine To Water non-profit to help people in developing countries live a better life with the help of a clean water. It's amazing what a difference clean water can make to a person's life. Watch this video to learn more about what the Wine To Water does for the communities in the USA.

Please consider donating to our fundraising campaign for the Wine To Water. All proceeds go to help the people of small communities get clean water and help themselves create better lives for their families.



  • World-class customer service.
  • FREE shipping to the lower 48 USA on every order and no sales tax outside Wyoming.
  • Every wine coolers and refrigerator comes 95% assembled with very little assembly required.
  • We guarantee that our prices are the lowest online.
  • We have been in business since 2010 and have thousands of satisfied customers, see what they had to say here!  

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